McKnight’s Senior Living by Lois A. Bowers, Senior Editor

If you want to attract and pre-qualify potential residents visiting your senior living community website, including financial information there is the best way to do it. That’s according to a new research paper by Lead InSite, a provider of buying decision behavior data.

Financial information, such as pricing, is one of the most important content areas that visitors use to pre-qualify themselves, according to the paper. Unit costs, monthly fees and contract information as important as well, the authors note.

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