Senior Housing News  by Mary Kate Nelson

Senior living community sales teams know that the jump from website visitor to qualified move-in candidate is a big one. But they may not know that what they’re leaving off of their websites is making that all-important conversion even less likely.

Many senior living community websites are just plain shy about their pricing, April LaMon, the co-founder of Pennsylvania-based Lead InSite, told Senior Housing News. This financial information, however, is one of the most important content areas that website visitors turn to to pre-qualify themselves for a senior living community, according to Lead InSite’s new ORB 1.0 report.

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